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This year The App Guys have seen hundreds-of-thousands of video views, at least triple last year’s web traffic, and more than double the sales. This growth is due, in part, to improved marketing and better targeting. We put in the time and effort and are assisted by a killer marketing firm to teach us our blind spots, but this growth starts with a few foundational things:
Know who you are as a company. This is a bit easier for The App Guys since we are so niche in our offering. We do custom mobile apps and nothing else.
Create a long-term marketing strategy. You can’t run an ad campaign for a few weeks and think that is sufficient. Marketing takes a lot of testing, pivoting, and time.
Know your audience. You should create and revisit your customer personas (avatars) about twice a year. If you’re not already familiar with how to create a customer persona you can use the free HubSpot tool to start.
If you have a decent budget and want to get connected with the marketing company we use, just send me a message. I’d be happy to connect you.