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“He has so much potential!” “This business has so much potential.” “You have so much...potential”.
Potential: what people talk about when nothing real has happened.
Potential: what people should never be impressed with.
Potential: the absence of results.
As men and women we are created in the image of God, so of course we have potential. Crazy potential. Our minds and hearts, individually and collectively, are capable of accomplishing the unthinkable. But almost no one accomplishes the “unthinkable”. Do you know why? Because they only have potential. Once one has actually bled and worked and accomplished something that matters, they graduate out of potential and into RESULTS.
Ya, I was holding my breath the whole time I wrote that. Is my irritability coming through the page? “Potential” annoys me. Like, a lot. It annoys me because of how inappropriately I was impressed by my own “potential” (which comes with no results). It bothers me because of how I have agreed to bad ideas, worked with the wrong people, spent money in the wrong places...because of potential.
It took a while, but eventually I learned that everyone, honestly everyone, has a ridiculous amount of potential. But since potential is something not happening, something that does not actually produce anything, it’s unimportant. Active thinking, executing on strategy, and working towards and earning results are what matter.
So, don’t be impressed by your own potential or the potential of others. Be results driven, and don’t make excuses. Get out of potential and into results.
“There are two types of people in the business community: those who produce results and those who give you reasons why they didn’t”- Peter Drucker